Welcome.

Welcome to Vrai, a digital space dedicated to the pursuit of excellence—in mind, body, and spirit.
My life is an exploration of the finest things—not merely in fashion or luxury, but also in academics, sport, philosophy, and personal growth. I've stood atop the Alps, savored couture in the world's fashion capital, studied quantum physics and great philosophers, tasted exquisite wines and cuisine, and experienced cultures around the globe.
At Vrai, I share these experiences and reflections—critiquing pop culture, pondering economics and markets, diving deep into thought experiments, and revealing personal insights. This space aims to elevate your everyday life by nurturing your intellectual curiosity, creative impulses, and mindful consumption.

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No. 7 Fabricated Selves: How Luxury Fashion Constructs Our Identities

Insights

No. 7 delves into the intricate relationship between the luxury fashion industry and individual self-perception. The piece examines the rise of "quiet luxury" as a marketed reaction to previous ostentatious trends, and marketing tactics that lead individuals to conflate personal identity with consumption patterns. Furthermore, it discusses the illusion of individuality in a market-driven society, where personal style is often shaped by broader economic and social forces rather than genuine self-expression.

NO. 6 Lessons Living Abroad

Reflections

Today marks exactly one year since I packed my life into two suitcases and moved from Minneapolis to France, seeking adventure, purpose, and growth. Navigating life abroad without knowing the language, confronting vulnerability, and embracing imperfections taught me invaluable lessons about resilience, acceptance, and self-discovery.